As part of a two-week campaign beginning on National First Responders Day, each store will donate $500 to fire, police and veteran groups in over 2,300 communities

BRENTWOOD, Tenn. — Tractor Supply Company will launch National Hometown Heroes Day on Nov. 1, 2025, to honor first responders, military members and veterans.

The new observance will fall on the first Saturday of November and is part of the retailer’s two-week Hometown Heroes Days event, which runs from National First Responders Day on Oct. 28 through Veterans Day on Nov. 11.

| MORE: How to create a first responder recognition program

As part of the initiative, Tractor Supply will offer a 10% discount to military members, veterans and first responders on National First Responders Day, National Hometown Heroes Day and Veterans Day.

“The Hometown Heroes program reflects our deep gratitude for those who serve — military members, veterans and first responders,” Tractor Supply President and CEO Hal Lawton said in a statement. “These heroes embody courage and commitment, and we’re proud to honor them year-round. With National Hometown Heroes Day, we’re taking that recognition further by uniting communities across the country to celebrate their service and sacrifice.”

Tractor Supply will mark National Hometown Heroes Day with in-store events at more than 2,300 locations nationwide on Nov. 1. Each store will donate $500 to a local fire, police or veterans organization — totaling over $1 million in one day — to support those who serve their communities.

To access Hometown Heroes benefits, members must join Tractor Supply’s Neighbor’s Club and verify their status through ID.me by visiting TractorSupply.com/HometownHeroes and selecting “verify.”

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