In an era where environmental concerns are at the forefront of global discussions, a pioneering study by Saleh et al. sheds light on the intertwined roles of green marketing strategies and Total Quality Management (TQM) practices in enhancing green performance, particularly among nurse managers. This research is not just a significant contribution to the fields of healthcare management and environmental sustainability; it also sets a compelling precedent for how nursing leaders can effectively integrate sustainability into the ethos of their organizations.

The study adopts a rigorous methodological approach, intertwining qualitative data collection with quantitative analysis to achieve rich insights. It emphasizes the critical need for the health sector, long criticized for its substantial carbon footprint and waste generation, to embrace green initiatives actively. By empowering nurse managers—often the front-line leaders in healthcare institutions—this research encapsulates how proactive sustainability practices can propagate throughout nursing teams, leading to improved health outcomes for patients and the environment alike.

At the heart of the study is the exploration of green marketing strategies, which are pivotal for advocating sustainable practices within healthcare settings. These strategies include eco-friendly advertising, promoting sustainable services, and aligning organizational values with ecological concerns. The findings suggest that when nurse managers adopt these strategies, they not only initiate green practices but also inspire their staff to follow suit, creating a ripple effect of environmental consciousness throughout the institution.

Moreover, the research delves into the essential components of Total Quality Management, emphasizing customer satisfaction, ongoing improvement, and involvement of all staff levels in enhancement processes. It posits that TQM, when fused with green marketing, can lead to a robust framework that contributes to environmental stewardship within healthcare. Nurse managers are thus crucial not only as caregivers but also as change agents who leverage TQM principles to foster a culture of sustainability among their teams and the broader organization.

The implications of this study extend far beyond mere theoretical discussions. By providing evidence that green marketing and TQM practices can significantly improve green performance, the research offers a practical roadmap for healthcare institutions aiming to lessen their environmental impacts. This guidance is particularly relevant as more healthcare systems strive to align with governmental regulations and public expectations around sustainability.

What makes this research compelling is the data-driven narrative used throughout. The authors collected case studies from various healthcare settings, examining the successful initiatives led by nurse managers that significantly reduced waste, enhanced recycling efforts, and improved energy efficiencies. Each case not only illustrates effective practices but also serves as an inspirational model for nurse managers who may be at different stages of implementing sustainability in their units.

Furthermore, the interplay between organizational leadership and frontline staff engagement is meticulously analyzed. The research highlights how empowering nurse managers with the necessary tools and knowledge enables them to champion green initiatives, positioning them as sustainability leaders within their healthcare institutions. This leadership fosters an environment where staff members feel motivated to contribute to sustainability efforts, fostering more significant commitment towards green performance as a collective goal.

In the context of the ongoing climate crisis, the actions taken by nurse managers become even more critical. The study articulates how the health sector must not only adapt but lead in sustainability measures. With health professionals witnessing firsthand the consequences of environmental degradation on patient health, the call for action becomes indispensable. The research urges stakeholders to mobilize around green strategies and TQM practices as an imperative choice, not just for regulatory compliance, but to ensure the health and wellbeing of future generations.

As the study projects into the future, it anticipates a burgeoning demand for sustainability expertise among medical professionals, particularly within nursing leadership. As the healthcare landscape continues to evolve amidst technological advancements and changing demographics, the integration of sustainability in nurse management is poised to become a core competency. This foresight presents both a challenge and an opportunity for nursing education programs and healthcare organizations to adapt their curricula and trainings accordingly.

The urgency of these discussions cannot be overstated. Nurse managers equipped with the right knowledge and backing can indeed shift paradigms within their organizations, paving the way for a healthcare system that prioritizes ecological integrity while upholding high-quality care. The convergence of ethical responsibility and effective management practices is central to cultivating an environment where both patients and the planet thrive.

In conclusion, the study by Saleh et al. illustrates how green marketing strategies and TQM can indeed serve as catalysts for change within healthcare management. It reveals a critical pathway toward sustainability that nurse managers can actively pursue, facilitating an essential transition to environmentally responsible healthcare practices. As sustainability becomes more integrated into everyday healthcare operations, the roles of nurse managers evolve, challenging them to be at the forefront of transformative environmental leadership.

The findings are not merely an academic exercise but a call to arms for nurse managers everywhere to harness marketing strategies and quality management principles to promote sustainability within their practices. With such proactive measures, the healthcare sector can lead the charge toward a greener and healthier future.

Subject of Research: The role of green marketing strategies and Total Quality Management on green performance among nurse managers.

Article Title: On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers.

Article References:

Saleh, M.S.M., Fathi, R.H., Aly, S.M.M. et al. On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers.
BMC Nurs 24, 1169 (2025). https://doi.org/10.1186/s12912-025-03714-5

Image Credits: AI Generated

DOI:

Keywords: Green marketing, Total Quality Management, sustainability, nurse managers, healthcare.

Tags: eco-friendly practices in healthcareempowering nurse managers for sustainabilityenvironmental sustainability in nursinggreen marketing strategies in healthcaregreen performance in healthcare organizationshealthcare leadership and environmental responsibilityintegrating TQM with green initiativespromoting sustainable healthcare servicesqualitative and quantitative research in nursingreducing carbon footprint in nursingsustainability in healthcare managementTotal Quality Management practices in nursing