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Mon 16 Jun 2025
US President Donald Trump could be about to launch a mobile network in the US – alongside branded phones and accessories – after a number of trademark filings were spotted with the US Patent and Trademark Office last week.
Trump is no stranger to attaching his name to merchandising, both before and after his presidential runs. He is estimated to have made over $10m in the last year selling Bibles, watches, trainers and guitars with his name branded on them. But the most profitable venture in recent times has been the launch of the Trump cryptocurrency, which proved controversial after its price briefly surged and then crashed dramatically, leaving many holders of the coin out of pocket.
Now patent attorney Josh Gerben has found that DTTM Operations LLC, the entity that manages Donald Trump’s trademarks, has filed two new applications with the US Patent Office for the marks ‘TRUMP’ and ‘T1’. He said the filings suggest plans to launch a Trump-branded mobile phone and a wireless service that could compete with the likes of Verizon, AT&T and T-Mobile.
“The applications were filed on an ‘intent-to-use’ basis, a legal designation that means Trump’s company isn’t currently offering the products but has a bona fide intention to do so,” Gerben wrote in a blog post. “As part of the filing, a lawyer for the Trump Organization signed a sworn declaration affirming the company’s genuine plans to bring these goods and services to market.”
Although the filing of a trademark does not guarantee that a product will be launched to the public, the targeted nature of last week’s application does suggest Trump is giving it some serious thought.
But Gerben warned that a potentially T1-branded mobile network could find itself in legal hot water with T-Mobile, one of the major operators in the US that would be obliged to protect its own IP being infringed upon through the prominent use of the letter ‘T’ in its name.
“If T-Mobile claimed the ‘T1’ trademark was too close to its rights, the company would need to prove that an average consumer might think that T-Mobile was affiliated with Trump’s ‘T1’ network,” he said. “For example, if consumers think that Trump and T-Mobile were working together to deliver wireless services, then a solid claim for infringement would exist.”
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